03 April 2007

Sprint Ambassadors

Whoa, just saw this story about the program from the man, Joseph Jaffe. This is a great freaking idea. Sprint takes people who are customers (who must have some sort of loyalty already) and gives them shit. Here, Sprint says, take this and play with it, just for being you. And if you like, tell others. Simple. Done. I am seriously considering Sprint now, not because of their ads from Chiat, which are great. But because Joseph Jaffe says so. I respect his opinion. His message is more valuable than any broadcast media buy. More companies should use this idea.

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