30 April 2009

Swine Flu Breakthrough Discovery

Got this picture forwarded from friends, did some photoshopping. It's not compelling content, but I think the CDC should interview this person.

28 April 2009

Hey GM, if you're gonna shrink, shrink your ad budget.

Get rid of your logos. Your taglines. Your campaigns. Your brand equity. Become the car company of the future. Keep Cadillac, maybe Saturn separate... but no more buick, chevy, geo, pontiac, etc.
Now it's all GM. One hood ornament. One logo. One ad look. One agency. Slim down the messaging and the red tape of delivering said messaging. Corvettes are still Corvettes if they're GM. It's just a fuel/energy/financially efficient way to keep your company afloat while honoring the history... and embracing a future. There can be one website. One boss. One marketing team. The subsequent savings would be visible.

17 April 2009

Repeat visits, repeat minutes spent. Good stuff.

Cup Noodle. Look out for this in next years awards shows...after the data of time spent is released. Guaranteed winner. So this is true Compelling Content. Simply grab one of the 3 noodle flavors and add to the pile. You have to sign in to do it, so they're collecting data and emails. That's good. But also, you can see the other users (in the pic to the right it's clear there are about 15 others adding Cups to the Noodle stack) And you kinda have to wait your turn to add it. If out release at the wrong time, it plummets to earth. Tabs are kept of how many cup noodles you've added, and there are levels, apparently (since I just received bronze). The map is real, a la google earth. And the heights are real too. You can see the levels building on the right and you can look forward to new levels revealed. It's a team thing. I can't stop coming back. It's an everyday thing. That's true compelling content. One thing lacking is the motivation to share this with others. It seems to be a solo habit.