Kudos to Hershey's

In this era of product placement, especially in reality TV "challenges" it can get disgusting. But last night on Project Runway (look she made me watch it) I was disgusted, but respectful. They unleashed the designers in the Hershey's store in Times Square. Inside, there was nary an inch without a logo of Twizzlers, Hershey's, Reese's, etc. So the designers made dresses from logos or, in one case, actual Twizzlers I just think that it's smart. Its not compelling content. Fo' sure. But, if you're gonna do a gimmicky product focused challenge on a reality show, you might as well get as many impressions as you can. So good call Hershey's.

Stay Tuned

So I just got an invite from Alex, the Wired Jester, to beta test Joost. I am excited to explore this platform. Check out the ad, its good. I will be sharing my insights shortly. Also, I want to comment on the idea of letting people beta test. I'm sure that's old news. But I'm not usually a person who runs into those types of invites... so there must have been tons out there, and I'll gladly take part in the conversation. Good prelaunch marketing: give people your product. Duh.