Compelled, but not satisfied

The outer cover of this week's Adweek has an ad for Mad Men, a tv show about advertising premiering this summer. The Ad itself is interesting because its relevant to me, and all the readers. The only call to action was AMCTV.com And when I arrived--nothing. I had to search for Mad Men, and when I did I found an emailing list signup. Couldn't they at least write a little paragraph? Im sure that whoever pitched the idea to AMC came up with some sort of synopsis. Im just saying, I should be rewarded for my extra step. Something to recognize my active interest.