Repeat visits, repeat minutes spent. Good stuff.

Cup Noodle. Look out for this in next years awards shows...after the data of time spent is released. Guaranteed winner. So this is true Compelling Content. Simply grab one of the 3 noodle flavors and add to the pile. You have to sign in to do it, so they're collecting data and emails. That's good. But also, you can see the other users (in the pic to the right it's clear there are about 15 others adding Cups to the Noodle stack) And you kinda have to wait your turn to add it. If out release at the wrong time, it plummets to earth. Tabs are kept of how many cup noodles you've added, and there are levels, apparently (since I just received bronze). The map is real, a la google earth. And the heights are real too. You can see the levels building on the right and you can look forward to new levels revealed. It's a team thing. I can't stop coming back. It's an everyday thing. That's true compelling content. One thing lacking is the motivation to share this with others. It seems to be a solo habit.

This is awesome, but only in select Metropoli

So I can see this app working well in combination with Twitter--A twitter map with all my buddies, I can click on the map, their profile pops up with their latest Twits.
I could see this working well with Flickr. Same map, but with live pics.

The thing is, you need to be in a place, a geographically small city, where people are moving around, it seems only perfect for bar hoppers. Or bike messengers. If people aren't moving every few hours, why check their location? We'll see.

But what I WANT to see this working well with are live branded events. "Sometime today, somewhere in Manhattan, we will giving away free [INSERT PRODUCT HERE]. Watch your map." The map can be on the product home page. The guy who has the van full of free shit can "turn on" his location for 15 min then shut it off... It's an instant mad rush to the area, you can see how many users are there. FINALLY we can measure giveaways, product demos and events. It's a hotbed for compelling content of all sorts.

Whoa Fella, one too many questions

I liked the look of LivingSocial but they're asking too many questions to get started. It's a site where you list the consumed culture in your life and it helps you build on that. Great idea. E.g. list all the books you've read and are reading and want to read. Then you're linked to all others by that data. TV shows, movies, restaurants. Great.
But to get started you have to fill in all the data. Much more time consuming than starting a facebook page.

Oh, and it's a facebook app. But it's not. It's a separate page. It has the facebook link at the top, but so does my browser. Note the pictures to the right and below.

It's definitely compelling content. It's a place for advertisers to get SOOOO specific. And it's a useful kind of specific. If they know I love Scorsese movies, they may remind me about Raging Bull, which reminds me, I still haven't seen that. But my buddies have. Perhaps I'll buy it right here!

Better yet, maybe my Blockbuster delivery account could have a say in influencing me?

I might be jumping to conclusions here. I'll do more research and get back to me.

Oh, I see.

Turns out these legends of the ad game are not looking to be my friend. Fine, I had nothing in common with them anyway. Apparently, you need to win some awards to get on their radar. That's why the Andy's did such a great job of selling their premise: Win an Andy, win them all. The campaign basically says that this particular award show is so prestigious, you'll get the other awards easy, and perhaps, friendship with the best of the best. So I'm off to register for the Andy's, since they used compelling content to get me into the season of awards shows.

Award Shows are relevant, Dammit! Vol 6.

McCann was the big winner last night at the International Andy Awards for their work with Halo 3 . We've seen the ads, with the diarama on an enormous, detailed scale. It flipped the video-game-tv-spot norm of pure action and explosions and made it eerily quiet. But what took it further was the interviews of "veterans." It put a human face, a whole story to these video game characters.

But back to the title of the article: awarding work like this is good for advertising. It was a multimedia, highly interactive, thoughtful campaign. It wasn’t a goofy commercial. Nor did users didn’t have to buy anything to get involved, but it was oh so engaging. So, if we award work like this, then creatives will strive to do more of it, more of it will get presented, and more of it will get made. It's the natural selection of compelling content.

Oh, and results. The release of Halo 3 rocked Spiderman and Harry Potter.

Clickable TV, the inevitable is here

I knew this would happen. We just gotta make a remote that, like the Wii remote, replaces the mouse. No one wants to have a mouse pad on their coffee table.

It should all be CRM from here on out...

I Just read this on Beyond Madison Avenue. Wanted to keep it here. I think this is a good insight. Advertisers need to take all that leftover TV money and reinvest it into the customers. Then they'll say, it's awesome to own a Volvo, they took all that bullshit money they spent on TV ads and turned it into an extended warranty, free oil changes, or free roadside assistance for me, a current customer. I'll be glad to share this experience with friends and websites.

That is, have you ever asked a car owner what they think of the commercials for the car they currently own? Or did you ask them, perhaps, what they think of the car they own?

Reviving the Phone

So I saw an ad for the MTV Movie Awards on the side of a phone booth. It read, for a good time call 1-877-SARAH-07. With Sarah Silverman in the picture. Brilliant.
How many times do we advertisers ask people to txt "bllsht" to 4553? Or to check out this website.com, next time your at a computer, ok?
No, this ad reminds us that phones are in all our pockets, and that a phone number is still useful. Oh, and it was entertaining. Sarah Silverman is so freaking funny. I called 6 times to hear all the different messages. Anyway, its compelling content because I got to be entertained walking down the street for a free call, and I got a message to watch the MTV movie awards, which I might do because, again, Sarah is so freaking funny.
My complaint: Why couldn't I find an image of the poster online? That's called impressions people, and the more you make available said impressions for distribution the more you get. Is it that hard?

So this is TalkShoe. Its a place to participate in Live Podcasts, and to chip away at the old media business model. I like the idea that people can engage in creating podcast content, because dialogue is valuable. Why its compelling: you can find podcasts you would not download, but gladly give a listen to, since its streaming. Also, particularly for sports, it creates an old, but timeless radio talk show format into modern techonology.