19 February 2008

Feeling better about Advertising

I found this to be compelling content. Not sure, but I think its Deutsch. Anyway, they're giving people something useful instead of giving them a pitch. This campaign says, here's ways to avoid needing our product ((but if you still do, here's our logo)). Tylenol offers tips to avoid pain, and asks for nothing in return. That is a big step forward in thinking, and a big step for print.

11 February 2008

Worth a giggle

It works for the target. It's not useful beyond a chuckle. It's not Compelling Content. And it doesn't tell me what's awesome about the product, except that the company is good at being sarcastic. I just wanted this here for my future reference (if ever).