It will blend, my friend

Ok, so this guy made a really strong blender. To prove it, he blends shit (iPods, baseballs, whatever). Then he puts the video on his site, willitblend.com. Done. He blogs about it, so that people can suggest items to blend. He posts regularly, to keep people invested. And the whole time, we're being entertained by a blender, and this blender is for sale. Oh, did I mention he's had over 3 million viewers? How much does a media buy with 3million promised impressions cost? Probably a thousand times more than whatever it takes this guy to make this site. Perfect, if you ask me, and you did.