08 January 2008

It should all be CRM from here on out...

I Just read this on Beyond Madison Avenue. Wanted to keep it here. I think this is a good insight. Advertisers need to take all that leftover TV money and reinvest it into the customers. Then they'll say, it's awesome to own a Volvo, they took all that bullshit money they spent on TV ads and turned it into an extended warranty, free oil changes, or free roadside assistance for me, a current customer. I'll be glad to share this experience with friends and websites.

That is, have you ever asked a car owner what they think of the commercials for the car they currently own? Or did you ask them, perhaps, what they think of the car they own?

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