NY 1 invented Digg. They have a daily feature, been done for years, about what's In The Papers. So, I think that sounds like a Digg, in that they read through the papers, filter out what they think is newsworthy and then pass that on to the viewers. It (was) really ingenius. the papers get proper credit, and a story gets passed along, word-of-mouth (Pat Kiernan) and gets double the press, double the im-press-ions.
I found this to be compelling content. Not sure, but I think its Deutsch. Anyway, they're giving people something useful instead of giving them a pitch. This campaign says, here's ways to avoid needing our product ((but if you still do, here's our logo)). Tylenol offers tips to avoid pain, and asks for nothing in return. That is a big step forward in thinking, and a big step for print.
It works for the target. It's not useful beyond a chuckle. It's not Compelling Content. And it doesn't tell me what's awesome about the product, except that the company is good at being sarcastic. I just wanted this here for my future reference (if ever).
I knew this would happen. We just gotta make a remote that, like the Wii remote, replaces the mouse. No one wants to have a mouse pad on their coffee table.
I Just read this on Beyond Madison Avenue. Wanted to keep it here. I think this is a good insight. Advertisers need to take all that leftover TV money and reinvest it into the customers. Then they'll say, it's awesome to own a Volvo, they took all that bullshit money they spent on TV ads and turned it into an extended warranty, free oil changes, or free roadside assistance for me, a current customer. I'll be glad to share this experience with friends and websites.
That is, have you ever asked a car owner what they think of the commercials for the car they currently own? Or did you ask them, perhaps, what they think of the car they own?
In this era of product placement, especially in reality TV "challenges" it can get disgusting. But last night on Project Runway (look she made me watch it) I was disgusted, but respectful. They unleashed the designers in the Hershey's store in Times Square. Inside, there was nary an inch without a logo of Twizzlers, Hershey's, Reese's, etc. So the designers made dresses from logos or, in one case, actual Twizzlers I just think that it's smart. Its not compelling content. Fo' sure. But, if you're gonna do a gimmicky product focused challenge on a reality show, you might as well get as many impressions as you can. So good call Hershey's.
