03 January 2008

Kudos to Hershey's

In this era of product placement, especially in reality TV "challenges" it can get disgusting. But last night on Project Runway (look she made me watch it) I was disgusted, but respectful. They unleashed the designers in the Hershey's store in Times Square. Inside, there was nary an inch without a logo of Twizzlers, Hershey's, Reese's, etc. So the designers made dresses from logos or, in one case, actual Twizzlers I just think that it's smart. Its not compelling content. Fo' sure. But, if you're gonna do a gimmicky product focused challenge on a reality show, you might as well get as many impressions as you can. So good call Hershey's.

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