05 January 2009

Social Search might give brands the data to improve

If we could search and organize the data in peoples Facebook pages, we'd find the greatest wealth of info. Customer surveys are already filled out, we just match the question (this is the search part.) Got to thinking after reading this JaffeJuice article. Then we could pass this info along to the relevant marketers. Then they would have the empirical proof that they need to improve customer service, or else suffer potential wildfire of dissent:

E.g. Hey American Airlines, 37 people complained about you (like, Tony Jones, per se) in the last hour on Facebook, MySpace and Twitter. We won't say who, where or when. Just know they're out there. Oh, and these 37 people are connected to 12, 367 other people. By the way.


  1. Unfortunately the blogosphere was not created to be useful to the public. The Govt. is no doubt culling all this information for themselves.

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