Raconteurs website

The closest thing to analog on the web. Makes me wanna play Oregon Trail, or use the turtle to draw a city. Awesome.

NY 1, the first to Digg into news filtering

NY 1 invented Digg. They have a daily feature, been done for years, about what's In The Papers. So, I think that sounds like a Digg, in that they read through the papers, filter out what they think is newsworthy and then pass that on to the viewers. It (was) really ingenius. the papers get proper credit, and a story gets passed along, word-of-mouth (Pat Kiernan) and gets double the press, double the im-press-ions.

Just a note

Japanese movers have to keep taking off their shoes, right?

Feeling better about Advertising

I found this to be compelling content. Not sure, but I think its Deutsch. Anyway, they're giving people something useful instead of giving them a pitch. This campaign says, here's ways to avoid needing our product ((but if you still do, here's our logo)). Tylenol offers tips to avoid pain, and asks for nothing in return. That is a big step forward in thinking, and a big step for print.

Worth a giggle

It works for the target. It's not useful beyond a chuckle. It's not Compelling Content. And it doesn't tell me what's awesome about the product, except that the company is good at being sarcastic. I just wanted this here for my future reference (if ever).

Clickable TV, the inevitable is here

I knew this would happen. We just gotta make a remote that, like the Wii remote, replaces the mouse. No one wants to have a mouse pad on their coffee table.

It should all be CRM from here on out...

I Just read this on Beyond Madison Avenue. Wanted to keep it here. I think this is a good insight. Advertisers need to take all that leftover TV money and reinvest it into the customers. Then they'll say, it's awesome to own a Volvo, they took all that bullshit money they spent on TV ads and turned it into an extended warranty, free oil changes, or free roadside assistance for me, a current customer. I'll be glad to share this experience with friends and websites.

That is, have you ever asked a car owner what they think of the commercials for the car they currently own? Or did you ask them, perhaps, what they think of the car they own?