Whoa Fella, one too many questions

I liked the look of LivingSocial but they're asking too many questions to get started. It's a site where you list the consumed culture in your life and it helps you build on that. Great idea. E.g. list all the books you've read and are reading and want to read. Then you're linked to all others by that data. TV shows, movies, restaurants. Great.
But to get started you have to fill in all the data. Much more time consuming than starting a facebook page.

Oh, and it's a facebook app. But it's not. It's a separate page. It has the facebook link at the top, but so does my browser. Note the pictures to the right and below.

It's definitely compelling content. It's a place for advertisers to get SOOOO specific. And it's a useful kind of specific. If they know I love Scorsese movies, they may remind me about Raging Bull, which reminds me, I still haven't seen that. But my buddies have. Perhaps I'll buy it right here!

Better yet, maybe my Blockbuster delivery account could have a say in influencing me?

I might be jumping to conclusions here. I'll do more research and get back to me.

Shell Oil takes a good swing

I got a copy of the long (9 minutes) version of Shell's Eureka in my Wired mag. I watched it, so what? Also, there were 2 print ads to go with it throughout the mag. Also, the video is easily found online and TV. So good job Shell. Although, they didn't buy the search, so I ended up with sleeping bags at first. ANYWAY, it's a good effort. The movie was a bit obvious and chocked full o public relations. But, entertaining and free. I'll dub this compelling content because they covered their bases by making sure messages matched across media, and because they did a movie, however short, with high production value and effort.

ThoughtEquity will help us be better

I'm interested in this business model. Stock video will be quite helpful to creative presentations at ad agencies. And as we work out the kinks of trying to put :30 spots on the internet, and work towards more useful time parameters (:10 spots, or 2 min content heavy messages, perhaps?), having a wealth of videos clip together will move us forward as advertisers. This itself is not compelling conent, but it is a means to which we can create compelling content.
I met some of the crew from TE last night, I asked them if they fund shoots, and they said that's next. Right now they're trying to gain stock and sell the idea. Also, I think its cool that they have National Geographic, HBO and the NCAA on their roster. This is a possible stream for organizing and distributing the millions and millions of hours of useful footage out there.