Missed Opportunity for NBC

So, I was watching Today show today. They have this thing "Where in the World is Matt Lauer?" It's a recurring segment where Matt flys to a new place every day (for a week, I think). And I watch, and I'd get involved, if they let me. BUT THEY DON'T. They gave a clue today to where Matt would be tomorrow. "This place is an anagram of a synonym of a homophone of a even prime number." Two, too, also, Laos (in reverse order of the sentence). Thats the answer. So how do I taut my knowledge? Maybe i could go to the site and put in my email (free data) or put enter some other sort of contest. But no. All they have is a Vote on places you think Matt will go. And you know what, as of today, Laos (on a list of over 200 Countries) has 19% vote. the other countries are between .5 and 1%. So that means of the 7182 respondents, 1364 answered the clue TODAY.
Missed chance to converse, since you asked me.

Award Shows are relevant, dammit! vol.5

More to come. I'm just getting the excitement started. I forsee another smart move by the Andy Awards to be more modern, making modern advertising the star. Can't say more.

Raconteurs website

The closest thing to analog on the web. Makes me wanna play Oregon Trail, or use the turtle to draw a city. Awesome.

NY 1, the first to Digg into news filtering

NY 1 invented Digg. They have a daily feature, been done for years, about what's In The Papers. So, I think that sounds like a Digg, in that they read through the papers, filter out what they think is newsworthy and then pass that on to the viewers. It (was) really ingenius. the papers get proper credit, and a story gets passed along, word-of-mouth (Pat Kiernan) and gets double the press, double the im-press-ions.

Just a note

Japanese movers have to keep taking off their shoes, right?

Feeling better about Advertising

I found this to be compelling content. Not sure, but I think its Deutsch. Anyway, they're giving people something useful instead of giving them a pitch. This campaign says, here's ways to avoid needing our product ((but if you still do, here's our logo)). Tylenol offers tips to avoid pain, and asks for nothing in return. That is a big step forward in thinking, and a big step for print.

Worth a giggle

It works for the target. It's not useful beyond a chuckle. It's not Compelling Content. And it doesn't tell me what's awesome about the product, except that the company is good at being sarcastic. I just wanted this here for my future reference (if ever).