Clickable TV, the inevitable is here

I knew this would happen. We just gotta make a remote that, like the Wii remote, replaces the mouse. No one wants to have a mouse pad on their coffee table.

It should all be CRM from here on out...

I Just read this on Beyond Madison Avenue. Wanted to keep it here. I think this is a good insight. Advertisers need to take all that leftover TV money and reinvest it into the customers. Then they'll say, it's awesome to own a Volvo, they took all that bullshit money they spent on TV ads and turned it into an extended warranty, free oil changes, or free roadside assistance for me, a current customer. I'll be glad to share this experience with friends and websites.

That is, have you ever asked a car owner what they think of the commercials for the car they currently own? Or did you ask them, perhaps, what they think of the car they own?

Kudos to Hershey's

In this era of product placement, especially in reality TV "challenges" it can get disgusting. But last night on Project Runway (look she made me watch it) I was disgusted, but respectful. They unleashed the designers in the Hershey's store in Times Square. Inside, there was nary an inch without a logo of Twizzlers, Hershey's, Reese's, etc. So the designers made dresses from logos or, in one case, actual Twizzlers I just think that it's smart. Its not compelling content. Fo' sure. But, if you're gonna do a gimmicky product focused challenge on a reality show, you might as well get as many impressions as you can. So good call Hershey's.

Svedka Girl vs. Heineken Girl

So. It's sexist. But we consumers want to see a wrestling match or pillow fight between Svedka Girl and Heineken Girl. Please commence production.

Page Interrupted

So here's our first film from This Team is Not Yet Rated Productions: It's called "Page, Interrupted." It got us into the New York Finals for the 48 Hour Film Project.

48 Hour Project Dry Run

So we practiced making a movie or the 48 Hour Project (June 15-17). It's hard. But we followed the rules and started with pulling "Superhero" out of a paper bag full of genres. It was tough, but we're a scrappy, rag-tag band of misfits, and we just might pull it together for the big game. Its not compelling content, I just want to put it out there. Cheers to "This Team Is Not Yet Rated"

Award Shows are relevant, dammit! Volume 4.

Look, I don't want to be the guy who's all about awards, I just keep stumbling opon this stuff--sorry. But alas, via 9:01am, found out that the Emmy's have stepped up and welcomed broadband programming into its pool of contestants. This is like the first person to ever scream to a crowd, "hey guys, electricity is great, you know?" and the crowd cheers back, "here here! three cheers for electricity!"
But it's promising, because they're on to something with their criteria:“With broadband, the scope is global, the concept universal, and the community, all-inclusive. The amateur is the professional is the consumer. From the small screen to the smaller screen, NBC to MySpace, on television and online, the only differentiation worth making is good content from bad,” said Christie Morrongiello, Manager Daytime Entertainment Emmy Awards, NATAS.
Well put Christie, good content is compelling content. and its the only thing that will survive when broadband and tv are the same thing.